Treasury & Economy

Game Design and UI/UX 
Project Overview
Treasury is the in-game currency shop. As the UI/UX and game designer, I was to design a seamless user experience, balance the game's token economy, and address challenges related to blockchain integration and legal requirements.
Goal & Concerns
The goal is to create a seamless and engaging user experience within the game's economy, allowing players to acquire and use in-game currency for various functions. However, the integration of blockchain and 3rd party IAP systems presents challenges in terms of maintaining balance, preventing abuse, and ensuring compliance with legal requirements.
Challenges
  • Integrating Google Play IAP and PlayFab IAP documentation to enable seamless in-app purchases.
  • Balancing the availability and cost of in-game functions, ensuring a fair progression system for both free and paying players.
  • Addressing the complexity of the FYX Gateway and blockchain integration, considering legalities and potential risks.
  • Designing a robust player lifecycle to support a healthy ecosystem, balancing player engagement, retention, and monetization.
  • Conducting competitive analysis to understand currency systems in similar games and identifying effective player phases, goals, and in-game offers.
Game Design
  • Defining the cost and availability of in-game functions, considering gameplay progression and player satisfaction.
  • Implementing multiple currency types, such as soft currency, hard currency, and tertiary currencies, to provide different engagement and retention options.
  • Designing an economic equation to balance earned and IAP currencies, determining sources and sinks for virtual currency.
  • Planning the routes and mechanisms for items to travel between the game and the blockchain, ensuring security and compliance.
  • Creating a comprehensive player lifecycle that encourages retention, monetization, and a healthy in-game economy.
  • Researching and understanding Google Play IAP and PlayFab IAP documentation for seamless in-app purchases.
  • Creating intuitive and visually appealing UI designs for the in-game currency shop, ensuring easy navigation and clear information.
  • Incorporating feedback loops and notifications to guide players in their currency acquisition and spending decisions.
  • Implementing a user-centered design approach, considering the needs and preferences of both free and paying players.
  • Conducting usability tests and gathering user feedback to iterate and improve the UI/UX design.
UI/UX Design

Let's keep this party going