Lead UI/UX Designer

FYX Gaming Studio & CryptoFights
Project Overview
FYX Gaming is the studio behind CryptoFights, a fantasy fighting AAA Indie Game that has made a name for itself as a Blockchain RPG, obtaining multiple world records on Enjin, Ethereum, and BitcoinSV. Over the last 16 months, CryptoFights has expanded and advanced its gameplay for both traditional and web3 gamers on mobile and PC platforms.
My Contributions
As the Lead UI/UX Designer, I play a crucial role in shaping the overall experience of CryptoFights.

Although my work impacts all aspects of the game, I particularly focus on the role as Lead UI/UX Designer. Additional roles I filled include Game Design, Media and Marketing, and Experience Architecture.
Lead UI/UX Designer
Apr 2014 - Mar 2015
☆ User Experience Architecture
☆ Full User Interface Design
☆ Progression System
☆ End-Game Motivation
As Lead UI/UX Designer for CryptoFights, I led the overhaul of the game's interface to create a seamless and visually appealing user experience.
One of the significant challenges I faced as the Lead UI/UX Designer was to redesign the interface while ensuring it aligned with the original architecture and expanded PlayFab features. Adhering to the parameters set by Google Play, Apple, multiple blockchains, third-party IAP, and API Systems added an additional layer of complexity.
Favorite Moments
  • Developed the First Contact plan and learning phases of the game, focusing on creating a smooth onboarding experience and helping players grasp the mechanics quickly.
  • Successfully migrated the game to the Microsoft PlayFab System, meticulously redesigning the interface to align with the remaining original architecture and expanded PlayFab features.
  • Spearheaded a comprehensive redesign of the game's interface, including Inventory, Skills, and Caravan menus, to improve usability and enhance player engagement.
  • Refined the global navigation flow to ensure intuitive navigation throughout the game, allowing players to easily access and explore various features and game modes.
  • Collaborated closely with the development team to create a user-friendly interface for crafting and enchanting, ensuring a seamless and intuitive experience for players.

Let's keep this party going

Want to work together?

If you like what you see and want to work together, get in touch!